• Introduction to Google Analytics

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    Name: Introduction to Google Analytics
    Date: December 13, 2018
    Time: 9:30 AM - 12:30 PM EST
    Event Description:
    PRESENTED BY: The Professional Development Collaborative and MassHire Metro North Career Centers
    WHEN: Thursday, December 13, 2018, 9:30 am – 12:30 pm

    WHERE: MASSHIRE Metro North Career Center, Woburn, formerly The Career Place, 100 TradeCenter, G-100, Woburn, MA. Free Parking.
    COST: $65.00   Materials fee: $5.00,   Total Cost: $70.00                        
    TO REGISTER: Go to www.pdcboston.org
    Google Analytics possesses an amazing 67% market share of all analytics applications used today.   Knowing how to use it is a great skill to have and makes you all the more employable!  This introductory course offers a thorough coverage of the basics of Google Analytics.   It will provide you with the competency needed to use it in your professional and personal life. You’ll also receive additional resources should you wish to study for the Google Analytics Individual Qualification Exam [GAIQ] plus free certification links.

    Here’s just some of what you’ll learn:
    • An explanation of how GA’s technology works and compares to other web analytics applications
    • How to install it and links to other resources
    • A primer on web data to understand how it is used and what it can and cannot tell you
    • A review of GA’s five major reporting areas and its customization section, highlighting:  Customer Acquisition, Mobile Devices, Segments, Conversion Tracking, and more!
    • A review of GA’s Admin area including such topics as configuration, Goal set up, filters, and user permissions
    Who Should Attend? Google Analytics is crucial for today’s information and business professionals, for entrepreneurs, web site developers, traditional marketers or anyone interested in staying up-to-date on the most popular web analytics application used in the world today.
    PRESENTER: Mary Kay Lofurno, MBA, started her career as a marketing research analyst at an
    econometric modeling firm and went on to lead marketing efforts with firms including business
    to business technologies, eLearning, online education, publishing and ecommerce. She began optimizing web sites in 1997 and has successfully marketed hundreds of web sites, mobile applications and online subscription services that use conversion types such as lead generation, subscription, and web traffic for advertising sales.  Google AdWords and GAIQ certified, Mary Kay taught Google Analytics and digital marketing in corporate settings and has been an adjunct  professor at BU’s Metropolitan College teaching Marketing, Ecommerce and Web Design. 
    “Training Today’s Professionals For Tomorrow’s Workplace
    To Register: https://pdcboston.org/courses/introduction-google-analytics
    WHERE: MASSHIRE Metro North Career Center, Woburn, formerly The Career Place100 TradeCenter, G-100, Woburn, MAFree Parking
    Date/Time Information:
    WHEN: Thursday, December 13, 2018, 9:30 am – 12:30 pm
    Contact Information:
    COST: $65.00   Materials fee: $5.00,   Total Cost: $70.00   
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