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Business Toolkit Series: Growing your business with Google AdWords and Analytics

Please join the CCC and Google for the first in our 2010 Business Toolkit Series. One of the top online tools for businesses these days is Goggle AdWords and Analytics. Learn to use these simple, yet effective tools to accelerate your business and generate a greater return for less investment. Don't miss this opportunity to learn from Google Team Members and Product Specialists who will share their knowledge and expertise. 

We'll introduce you to ways you can drive online traffic to your Web site, evaluate the impact of your marketing initiatives, and make informed decisions to help you grow your business. This program will focus on basic and intermediate features of these products, so all experience levels are welcome. 

Meter and street parking are available or take the Red Line to MIT station.

More on Google Analytics: Google Analytics is the free enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.  Learn more at www.google.com/analytics/

More on Google AdWords: With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads. AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. Learn more at www.google.com/adwords/

Start Time: 5:00 p.m.
End Time: 7:30 p.m.
Location: Cambridge Google Office
5 Cambridge Center, 3rd Floor
Cambridge
Members: $20.00, Non-members: $30.00
Prices require registration and payment at least two business days in advance.
Registration is now closed, but you may attend as a walk-in.

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